Smoking has long been associated with bad campaigning and arguable implications. That’s a fairly predictable outcome for a product that’s trying to ignore the down-side of cancer and death and promote the side-effects of being cool and tasting good.
In defense of marketing personnel who take this challenge on, they don’t have much else to work with and exploiting the positives is pretty much the only shot at selling a product that will turn your lungs black as coal.
Here’s 10 campaigns that should have never made it out of the executive board room.
Stanford University Images
Billie Burke was a prominent 1920s Hollywood starlet, commonly known for her role as Glinda the Good Witch of the North in the musical film The Wizard of Oz. She endorses her cigarette smoking as a way of keeping slim and trim and staving off the craving for sweets. She doesn’t stop there and advises that the toasting process, by which Lucky Strikes’ are made, removes the irritants and keeps her voice fresh for singing lullabies to Dorothy. “Toasting” was pushed in most all Lucky Strike ad campaigns at the time.